Celebrating Independent Spirits since 1939
This is #HowWeRoll
Here’s to the instigators, the creators who refuse to be anything but themselves. From Project 33 to the collective of makers we call the Rolling Rock Independent Artists, we’re proud to provide a platform for artistic self-expression.
Because that’s just #HowWeRoll.
Rolling Rock Independent Artists
Meet the Rolling Rock Independent Artists, a collective of creative
spirits who'll inspire you to embrace your inner artist.
One thing that intrigues me about Rolling Rock is the mystery surrounding the number 33. I like the idea that someone somewhere knew they’d be puzzling people for years to come. We incorporated the number 33 in a couple ways that naturally fit into the photo: the top two playing cards are threes, and the dice next to them show two threes as well. Rolling Rock has always had a very vintage feel. Since the current bottles could easily be straight out of the 70s, I decided to make a photo that fit that vintage mood.
Running around the streets with your friends, getting into adventures, looking at the city's architecture through our own specficic set of lenses, always on the look for new things to skate. Then, a few years later, I started tagging and then eventually painting on walls. I found an entirely new playground within the same confines of the place I already knew so well: the city, the street. Needless to say the adventures continued, and just like with skateboarding, I felt the magic all over again, this time for the medium of spray paint and what it felt like to paint on walls. The ability to translate something you have in your head onto a wall and pull it off feels so good.
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What began in 2013 as a one-night gallery event in Raleigh, North Carolina, evolved into a multi-week celebration of artistic self-expression. Held in Los Angeles, California, the latest iteration of Project 33 featured three gallery events with live music, local artists and mobile photography by Rolling Rock fans.