33 Streams Theory
Natural spring water is a key ingredient in Rolling Rock. It's believed there are 33 different springs that all flow into the reservoir where the brewery drew its water. Some even say the taste varies from year to year based off the different levels of runoff each season.
A Day At The Track
Legend has it that one of the founding members of the brewery bet $33 on Horse #33 (Old Latrobe) and won. Then, in 1939, he took his earnings and founded the Latrobe Brewery.
Bye Bye Prohibition
Prohibition ended in December 1933. Although Rolling Rock wasn't produced until 1939, the owners wanted to celebrate the 21st amendment that allowed them to make beer.
A Sign Of Quality
There is a 33-word quality statement on each bottle of Rolling Rock. "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." An incidentally scribbled '33' was on the label sent to the bottle printer, noting its brief length. The printers used this in the final copy and printed it as part of the label.
The Freemasons are an international fraternal society, conspiracy theorists say they are made up of prominent politicians and businessmen.
The Rolling Rock 33 is a nod to them.
It's In The Bottle
If you add the letters in Rolling Rock's ingredients (water, malt, rice, hops, corn, brewer's yeast), it equals 33.
Rolling Rock was founded in Pennslvania, where Groundhog's Day is a very popular day. It's also the 33rd day of the year.
One Step At A Time
Many believe that the original brewery had 33 steps that separated the brewmaster's office from the brewery floor.
Take Your Temperature
Thirty-three degrees is the temperature at which Rolling Rock is brewed. It's also the temperature at which it should be served.
Horse Sense Theory
Each of the brothers who founded the brewery loved and owned racehorses. They flipped a coin to see whose horse would be featured on the bottle. The winner owned horse 33.
It's A Process
Rolling Rock's first brewmaster once said "There are 33 steps" involved in going from water to beer. The 33 salutes this craft.