Celebrating Independent Spirits since 1939
Rolling Rock History
In 1939, the Tito Brothers, owners of the Latrobe Brewery, decided they wanted to do their own thing. That thing became Rolling Rock. From its complex blend of simple, traditional ingredients (water, malt, rice, hops, corn, brewer’s yeast) to its iconic green bottles, Rolling Rock has always been comfortable being what it is – unique.
Keep doing your thing, and we’ll keep doing ours.
The Tito family purchases the Latrobe brewery.
The family bet that the Roosevelt Administration would repeal the 18th Amendment, and the gamble paid off.
Rolling Rock is introduced.
Its name was reportedly adopted as a tribute to the smooth pebbled streams from which the beer was made.
Production reaches record high.
Rolling Rock produces 720,000 barrels on the 35th anniversary of the brand's inception.
Rolling Rock Light-n-Lo introduced.
The first of many variants produced over the years.
Latrobe brewing ranked as the eight-largest brewer in the United States.
Brewery has the capacity to produce 800,000 barrels annually.
One million barrel mark reached.
Capacity at the brewery at an all time high.
Rolling Rock Poster Series
Our first collaboration with artists.
Rolling Rock Town Fair
Red Hot Chili Peppers, Moby and Fuel headlined our first alternative rock music festival.
Independent spirits began tagging their photos to show the world how they roll.
Every bottle of Rolling Rock comes with a ‘33’ on its back. And since the very beginning, there has been
speculation about what it means. Is it some kind of secret code? Is it a simple mistake?
Nobody knows. But what we do know is that there are lots of people out there interested in what ‘33’ could
mean. Call them conspiracy theorists, if you will. But here are some of the most popular ideas about ‘33’.